6 Months
3 Engineers
Time and Material
Client Overview
A leading Singapore-based university sought to streamline and modernize its student engagement and admissions process through Salesforce Sales Cloud and Marketing Cloud.
The institution aimed to centralize student inquiries, automate lead nurturing, and gain deeper visibility into student engagement and campaign performance.
The project focused on implementing a comprehensive Salesforce CRM solution that enabled the university to improve follow-up times, enhance lead quality, and deliver data-driven insights for strategic decision-making.
Challenges and Solutions
| CHALLENGES | SOLUTIONS |
|---|---|
| Fragmented student inquiry management | Centralized Salesforce Sales Cloud system |
| Manual lead qualification and follow-up | Automated lead scoring and nurturing through Marketing Cloud |
| Limited visibility into engagement data | Integrated dashboards and analytics |
| Disconnected systems across departments | MuleSoft integration for seamless data flow |
Project Scope and Deliverables
- Salesforce Sales Cloud implementation and customization
- Marketing Cloud integration for lead scoring and nurturing
- Automation of inquiry management and campaign tracking
- Dashboards and analytics for admissions and marketing teams
- MuleSoft integration for data connectivity
Impact
Centralized Inquiry Management
Unified and streamlined inquiry tracking
Automated Lead Scoring & Nurturing
40% faster response time and improved lead quality
Real-Time Reporting & Analytics
Real-time insights into student behavior and campaign success
Faster Response Time and Higher Lead Quality
Consistent and accurate student data across platforms