A System Under Pressure and Transformation The second half of 2025 represents a decisive turning point for global healthcare. Systems that once experimented with digital tools are now demanding measurable returns. At the same time, biological science is advancing rapidly,…
Diabetes isn’t slowing down. In 2022, nearly 830 million people worldwide lived with it and India alone contributes around 80 million, roughly 17% of global cases. That’s not a statistic, that’s a wake-up call. But here’s the shift:We’re no longer…
Pneumonia remains the world’s most preventable killer and yet, in 2025, it still claims lives at an unforgivable scale. The World Health Organization (WHO) estimates it caused 14% of all deaths among children under five in 2019, roughly 740,000 young…
For years, the relationship between marketing and IT has been defined by a constant friction point: the website bottleneck. Every time a marketer needed to launch a new landing page, update a call-to-action (CTA), or run an A/B test, they…
Your digital platform powers your marketing and sales engines but are those engines actually talking to each other? The CMO sees falling conversion rates. The CIO sees rising integration costs and technical debt. The CFO sees a growing Total Cost…
The digital enterprise today is a multi-headed beast. You have a high-performance CMS like Sitefinity or a robust intranet built on SharePoint managing content. You have Salesforce or Zoho driving customer relationships and sales pipelines. And you have a transactional…
Executive Summary Integrating Sitefinity CMS with modern marketing automation platforms such as HubSpot, Marketo, Salesforce Marketing Cloud, or Adobe Campaign enables organizations to deliver personalized experiences, automate lead journeys, and unify cross-channel engagement. But integration success isn’t just about technology …
In a landscape of tighter budgets and longer sales cycles, the stakes for B2B tech content have never been higher. Marketing leaders must adapt by embracing new formats and technologies. The key trends for 2026 include AI-driven content automation, hyper-personalization,…
The boom of online retail reshaped entire industries, but e-commerce in 2025 looks very different. Businesses now face three permanent pain points: rising costs, escalating customization demands, and stubborn data silos. Small merchants and global retailers alike must weigh trade-offs…
Managing product data at scale is more than an operational task. It is critical for survival. When enterprises handle 100,000+ SKUs, multiple versions, and complex approval flows, chaos often follows. A single missed update, mismatched attribute, or broken product feed…
