X

At Expericia, we specialize in delivering innovative IT consulting and custom software solutions tailored to your business needs.

Our Locations

  • 5536 Somersworth Loop, Lewis Center, OH, USA - 43035
  • Clayworks Create, 11 K M, Arekere, Bannerghatta Road, Bangalore - 560076
  • 11th Floor, Nippon Q1, Palarivattom, Kochi, India - 682305

Author: Medha Nair

Expericia > Articles by: Medha Nair
Scalability with data lakehouse

Data Lakehouse Explained: 5 Ways It Outperforms Legacy Systems

Introduction In today’s data-driven world, organizations are handling an ever-growing volume of data from diverse sources. Traditional data warehouses have long served as the foundation for business intelligence and reporting, offering structured storage with robust query performance. Meanwhile, data lakes…

Read More
Sandra

HR Myths Debunked: Expert Insights from Sandra Hasseer

We’ve all had our fair share of experiences with HR, some positive, some… not so much. From being left in the dark after an interview to wondering whether anyone ever reads cover letters, these experiences have led to a variety…

Read More
Data warehouse

Data Lake vs. Data Warehouse: A Comparative Overview

1. Definition and Purpose Data Lake:A data lake is a centralized repository designed to store raw data in its native format—structured, semi-structured, or unstructured. It allows organizations to collect and store data without the need to structure it first. This…

Read More
Nikhil

Expericia’s Internship Culture Through the Eyes of a New Joiner

Giving an interview can often be a daunting task , especially when you don’t know what to expect or how to prepare. Many companies keep their interview process under wraps, hoping to test your spontaneity and presence of mind. While…

Read More
Brainstorming on marketing

7 Strategic Ways Sitefinity Enhances Marketing Productivity and Drives Enterprise Growth

For modern enterprises, marketing speed and agility are no longer optional—they’re a competitive advantage. Sitefinity, an enterprise-grade Digital Experience Platform (DXP), empowers marketing teams to move faster, reduce costs, and deliver personalized experiences at scale. But Sitefinity doesn’t just benefit…

Read More
Bid data, AI

Why Data Quality Matters: The Key to Trustworthy and High-Performance AI

Introduction Artificial Intelligence (AI) systems are rapidly transforming sectors like healthcare, finance, transportation, and customer service. But their effectiveness depends on one critical factor—data quality. Just as a recipe fails with bad ingredients, flawed data leads to faulty AI outcomes.…

Read More
7 reasons why companies are investing in data

7 Powerful Reasons Companies Are Investing in Data to Drive Growth

Companies are increasingly prioritizing data because it is now essential for driving informed decision-making, maintaining a competitive edge, and fostering innovation. Here are the top reasons why data is becoming a strategic focus for modern businesses: 1. Data-Driven Decision Making…

Read More

Winning with Personalized Marketing at Scale: How Adobe Commerce Sets You Apart

In a world where consumers and businesses are inundated with choices, personalization is no longer a luxury—it’s an expectation. The brands that stand out today aren’t necessarily the biggest; they’re the ones that feel most relevant. That’s where Adobe Commerce…

Read More

Data Isn’t Just an Asset — It’s The Asset

In the digital age, data has emerged as one of the most valuable resources for organizations, comparable to traditional assets such as capital, labor, and physical infrastructure. The phrase “data is an asset” reflects a profound shift in how businesses,…

Read More

How to Supercharge Your Marketing Campaigns with Salesforce

Why This Matters for Marketing Leaders In today’s saturated digital landscape, marketing success isn’t about sending more messages—it’s about sending the right message at the right time, across every touchpoint, with measurable impact. Salesforce empowers marketing leaders to build scalable,…

Read More