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Author: Medha Nair

Expericia > Articles by: Medha Nair
7 reasons why companies are investing in data

7 Powerful Reasons Companies Are Investing in Data to Drive Growth

Companies are increasingly prioritizing data because it is now essential for driving informed decision-making, maintaining a competitive edge, and fostering innovation. Here are the top reasons why data is becoming a strategic focus for modern businesses: 1. Data-Driven Decision Making…

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Winning with Personalized Marketing at Scale: How Adobe Commerce Sets You Apart

In a world where consumers and businesses are inundated with choices, personalization is no longer a luxury—it’s an expectation. The brands that stand out today aren’t necessarily the biggest; they’re the ones that feel most relevant. That’s where Adobe Commerce…

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Data Isn’t Just an Asset — It’s The Asset

In the digital age, data has emerged as one of the most valuable resources for organizations, comparable to traditional assets such as capital, labor, and physical infrastructure. The phrase “data is an asset” reflects a profound shift in how businesses,…

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How to Supercharge Your Marketing Campaigns with Salesforce

Why This Matters for Marketing Leaders In today’s saturated digital landscape, marketing success isn’t about sending more messages—it’s about sending the right message at the right time, across every touchpoint, with measurable impact. Salesforce empowers marketing leaders to build scalable,…

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