For Swell Maternity, a Singapore maternity and nursing-wear brand, we designed and built a Shopify storefront and took it live in three months with a team of six.
Swell Maternity designs comfortable, modern maternity and nursing wear for Singapore: tops, dresses, bottoms and accessories sold direct to customers online.
The brand wanted its own store on a platform its small team could run without developers once it was live, and it wanted to be selling within a quarter. Shopify fitted both: a hosted platform with checkout, payments and fulfilment built in, and a theme layer we could shape to the brand without custom code the team would later depend on us to maintain.
A Shopify storefront designed and built for Swell Maternity, from the first workshop to a live store in three months: a customised Prestige theme with a slideshow and featured collections on the home page, collections for tops, dresses, bottoms and accessories, product pages with size variants, a cart drawer and Shop Pay checkout, and a newsletter sign-up with a 10% first-order offer.
Instagram, Meta and Google Tag Manager were wired in for marketing, and the handover was deliberately complete: Swell's own team adds products, builds collections, writes the announcement bar and runs campaigns without a developer in the loop.
Six people took Swell from brief to a live store in three months. The store went live in June 2025 and, as of October 2026, carries 18 products across 11 collections, all maintained by Swell's own team.
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