In a world where consumers and businesses are inundated with choices, personalization is no longer a luxury—it’s an expectation. The brands that stand out today aren’t necessarily the biggest; they’re the ones that feel most relevant. That’s where Adobe Commerce delivers a critical competitive edge.
Whether you’re a direct-to-consumer brand, a B2B enterprise, or a hybrid business model, Adobe Commerce equips marketing teams with the intelligence, automation, and flexibility to deliver personalized experiences at scale.
Why Personalization Is Your Best Growth Strategy
An Adobe survey found that 80% of consumers are more likely to make a purchase when experiences are personalized. That insight applies equally to B2B buyers, who now expect the same intuitive, tailored experiences they enjoy as consumers.
Personalization impacts:
1. Revenue (targeted offers convert better)
2. Retention (relevant experiences keep customers coming back)
3. Brand equity (customers remember how you made them feel)
But achieving this at scale? That’s the real challenge—one Adobe Commerce is purpose-built to solve.
What Makes Adobe Commerce Different?
While many platforms offer personalization, Adobe’s unified ecosystem gives it a significant edge:
Adobe Experience Platform (AEP): Centralizes data across all customer touchpoints
Adobe Sensei GenAI: Powers dynamic product recommendations, search tuning, and predictive analytics—fine-tuned by behavior, not just rules
Tight integration with Adobe Campaign, Analytics, Target, and Real-Time CDP
Low-code/no-code personalization with Page Builder empowers marketers, speeds execution, and reduces IT bottlenecks
Built-in privacy and compliance support, including tools to manage consent and comply with GDPR, CCPA, and other evolving regulations
Key Personalization Tools in Adobe Commerce
1. Customer Segmentation
Segment based on behavior, order history, geography, business type, and more. Trigger content, pricing, or offers for each segment.
Example: Offer first-time B2B buyers a credit-based incentive while returning DTC customers see loyalty perks.
2. AI-Driven Product and Content Recommendations
Powered by Adobe Sensei, these evolve with the user’s journey. Algorithms continuously optimize suggestions using real-time data from all touchpoints.
Result: Increased cart size and engagement—without manual configuration.
3. Personalized Content via Page Builder
Easily build and target different content blocks by segment or behavior—no code required. Marketers can preview, test, and schedule variations for maximum impact.
Outcome: Dynamic storefronts and emails that adapt to each customer—at the moment of interaction.
4. Automated Workflows with Adobe Campaign
Orchestrate triggered email, SMS, or push campaigns based on customer actions, lifecycle stages, or purchase triggers.
Example: Auto-send reorder reminders for B2B consumables or birthday promos for DTC shoppers.
5. Real-Time Commerce Intelligence
Leverage pre-built and custom dashboards to measure campaign, product, and segment performance.
Benefit: Actionable data—not just reports—power your marketing agility.
Built-in Privacy and Compliance Support
Adobe Commerce includes native tools for data governance and privacy, helping you comply with:
GDPR (EU)
CCPA (California)
Consent management and user data requests (opt-in/opt-out handling)
This ensures personalization remains ethical, respectful, and legally compliant—especially critical in global operations.
Implementation Done Right
Success with personalization depends on smart execution. Adobe’s partner ecosystem and support structure help ensure:
Clear data taxonomy and tagging
Seamless collaboration across marketing, IT, and sales
A phased rollout (e.g., start with segmentation + recommendations, scale into automation)
Popular Case Study – Morphe (DTC) & IndustrialCo (B2B)
Morphe: Used Adobe Commerce to launch personalized cosmetic bundles, increasing AOV by +27% and repeat purchases by +35%.
IndustrialCo (fictionalized B2B example): Deployed account-based pricing and reorder workflows using Adobe Campaign and Experience Platform, reducing manual sales touchpoints and boosting reorder frequency by +18%.
The Takeaway
Personalization is the future of commerce—and Adobe Commerce makes it scalable, intelligent, and compliant.
Whether you’re DTC, B2B, or both, Adobe empowers your brand to:
Act on unified data in real time
Deliver content that resonates, not just converts
Scale with automation, not headcount
Build trust through transparency and compliance
Let’s talk about how Adobe Commerce can help you personalize with confidence—at scale, across every market.
