For years, the relationship between marketing and IT has been defined by a constant friction point: the website bottleneck. Every time a marketer needed to launch a new landing page, update a call-to-action (CTA), or run an A/B test, they…
Intranets have come a long way. What started as static internal portals has evolved into dynamic digital workplaces where teams collaborate, share knowledge, and drive productivity. Yet even today, many organizations face the same old challenges — too much content,…
Your digital platform powers your marketing and sales engines but are those engines actually talking to each other? The CMO sees falling conversion rates. The CIO sees rising integration costs and technical debt. The CFO sees a growing Total Cost…
For modern enterprises, marketing speed and agility are no longer optional—they’re a competitive advantage. Sitefinity, an enterprise-grade Digital Experience Platform (DXP), empowers marketing teams to move faster, reduce costs, and deliver personalized experiences at scale. But Sitefinity doesn’t just benefit…
