A leading Singapore university wanted one place for every student inquiry, automated follow-up instead of manual chasing, and a real view of which campaigns were working. We implemented Sales Cloud and Marketing Cloud, connected the departments through MuleSoft, and gave admissions and marketing live dashboards.
Prospective students were writing to several departments through several channels, and each department kept its own record. Lead qualification and follow-up were manual, so response times depended on who was in that day. Nobody could say with confidence which campaigns produced applicants.
A small senior team, working time and material so the university could steer priorities term by term.
| Challenge | What we did |
|---|---|
| Fragmented inquiry management | A centralised Salesforce Sales Cloud system for every inquiry |
| Manual lead qualification and follow-up | Automated lead scoring and nurturing in Marketing Cloud |
| Limited visibility into engagement data | Integrated dashboards and analytics for admissions and marketing |
| Disconnected systems across departments | MuleSoft integration so data flows between them |
Response times to inquiries fell by 40% and lead quality rose, because the right conversations now start automatically. Student data is consistent across platforms, and the admissions and marketing teams read the same real-time picture of behaviour and campaign performance.
Delivered with a partner agency; the end client is not named. Figures are those published with the partner's agreement.
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